1. Local SEO
Local SEO focuses on optimizing a website to rank better in local search results. It involves strategies to improve visibility for local businesses, such as optimizing Google My Business listings, incorporating location-specific keywords, managing online reviews, and ensuring consistency in NAP (Name, Address, Phone Number) information across various directories.
2. Social Media Marketing
Social media marketing involves using social platforms like Facebook, Instagram, Twitter, LinkedIn, etc., to promote products or services. It includes creating and sharing engaging content, running targeted advertising campaigns, building a community, and leveraging social media analytics to understand and engage with the audience effectively.
3. Email Marketing
Email marketing involves sending targeted emails to potential or existing customers to promote products, services, or brand content. It includes creating personalized and relevant content, building email lists, designing visually appealing templates, automation, and analyzing campaign performance to drive engagement and conversions.
4. Pay Per Click (PPC) Management
PPC management involves running paid advertising campaigns where advertisers pay a fee each time their ad is clicked. It includes keyword research, ad creation, bid management, optimizing landing pages, and monitoring campaigns to maximize ROI through platforms like Google Ads, Bing Ads, or social media advertising.
